---
title: State of the Self-Storage Industry 2026
description: Download the 2026 State of the Self-Storage Industry ebook to explore changing market trends, facility performance, and actionable insights for effective pricing and retention strategies.
image: https://info.storable.com/hubfs/Storable_State-of-the-Industry_2026_Social-2.jpg
---

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### Download Your Free Copy

 

# 2026 State of the

# Self-storage industry ebook

 

## Fewer movers. Longer stays. A more local market.

 

The self-storage growth equation is changing. Fewer Americans are moving, existing tenants are staying longer, and pricing performance varies widely by market. Storable connects operating trends from facilities using its software with online reservation and pricing signals from Storable Marketplace and search interest from Google Trends. Explore what is changing across the industry and get a clearer basis for your 2027 decisions.

 

## A connected view of the self-storage market

No single metric explains how a storage market is performing. This report brings together complementary signals to show what is happening inside facilities and what prospective tenants are doing before they rent. Together, these perspectives help operators put market signals in context and decide what to investigate in their own facilities.

- **Inside facilities:** Storable software data shows occupancy, move-ins, move-outs, rent, and length-of-stay patterns.
- **Before a rental:** Storable Marketplace reservation data adds online reserved rates and demand by market. Google Trends adds a view of search interest, an indicator of what people are looking for, not a count of completed rentals.
- **Across markets:** State, metro, regional, and operator-size views help show where national patterns hold and where local conditions differ.

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- ## What’s inside
  
  This year’s State of the Industry ebook moves beyond a national snapshot. It connects shifts in demand with facility performance and local pricing, then translates the findings into questions and actions operators can use in their own markets.

[![Storable\_State-of-the-Industry\_2026\_Social-2](https://info.storable.com/hs-fs/hubfs/Storable_State-of-the-Industry_2026_Social-2.jpg?width=500&height=500&name=Storable_State-of-the-Industry_2026_Social-2.jpg "Storable_State-of-the-Industry_2026_Social-2")](https://info.storable.com/state-of-the-self-storage-industry-2026?hsLang=en#form)

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#### A changing demand picture

Net move-ins fell to about 257,000 over the latest 12 months, down from roughly 408,000 the year before, and the moving season is getting shorter. See why rising search interest alone does not confirm rental demand, and why it helps to check whether interest is showing up in reservations and move-ins.

#### The role of occupancy and retention

#### Longer tenant stays are helping keep occupancy steady as move-in volume declines. Learn why length of stay belongs alongside occupancy and net move-ins, and how watching move-outs weekly during the summer can give teams time to respond before departures affect occupancy.

#### Pricing that starts in your market

#### Online reserved rates rose year over year from January through July 2026, but inflation-adjusted rates remained flat. Across the 60 largest metros, half raised prices and half cut them. See why national averages are not a pricing plan, and what to weigh by market and unit size, including local supply, inflation, churn, and tenant lifetime value.

#### Turn the findings into operator decisions

The report offers practical ways to act on the data: compare net move-ins, occupancy, and achieved rent at each facility; give length of stay equal weight alongside occupancy; track local search interest and street rates; and make pricing decisions by unit size and market. Its state and metro tables help put those decisions in a more local context.

## Make your next move with a closer view of the data.

 

Download *The 2026 State of the Self-Storage Industry* to see how operating data, Marketplace reservations, and search signals fit together, and find practical takeaways for your 2027 market, retention, and pricing decisions.

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Perfect for users who are brand new to or considering SiteLink, a Storable Software Product! This webinar walk through of SiteLink is catered toward users who are brand new to or considering the software. It walks you through the software, showing you the basics about your new software.

[Join the webinar](https://register.gotowebinar.com/rt/2611230597807060566) every Tuesday at 2:00 pm CT!  
[Join the webinar](https://register.gotowebinar.com/rt/4824002150495561822) every Thursday at 12:00 pm CT!

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This webinar takes place every Wednesday at 1:00 pm CT. It's catered toward users who are brand new to the software and provides you with a walkthrough of the software. It's a great way to get familiar with the basics of storEDGE.

[Join the webinar](https://register.gotowebinar.com/rt/6370746729939262045) every Wednesday at 1:00 pm CT!

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[Join the storEDGE](https://register.gotowebinar.com/rt/470572713437239134)**session** bi-weekly Thursdays at 1:00 pm CT!  
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## Mark your calendar

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Be on the lookout for our registration information for the Fall Release webinar taking place in November 2024.

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